How to Make Google Ads Work for You

One of the most powerful tools you can use today to generate predictable quality leads over time is also an easy way to waste marketing dollars. If you don’t know what you’re doing with Google Ads, it can really work against you. Kyle Scott, pest control digital marketing expert and CEO of NorthWing Digital, is sick of seeing money wasted on Google Ads. He’s here to share exactly how to make this powerhouse tool work for you.

  • How to make sure your Google Ads are working and not just wasting $$$.

  • Get step-by-step, expert guidance to setting up Google Ads that gets results.

  • Learn how to leverage keywords, use location targeting, and write engaging ads.

Course Instructor

CEO, Northwing Digital

Kyle Scott

NorthWing provides digital marketing and lead generation services to pest control companies across the nation. He is excited to contribute to Pest Daily with the goal of educating pest control operators on how to become better marketers. In a space with a lot of conflicting advice and complicated topics, Kyle's goal is to provide actionable, tactical advice to allow operators to make better market decisions and/or communicate more effectively with their marketing agency."

Learn Google Ads yourself.

Here is a step-by-step approach to ensure you have a deep understanding.

  1. 1
    • Google Ads 101 Intro

  2. 2
    • Account Type and Setup - Intro

    • Account Setup Google Part 1

    • Account Setup Google Part 2

    • Keyword Matching

    • Negative Keywords

    • Location Targeting

    • How to Write Engaging Ads

    • Final Account Review

    • Google Ads 101 Conclusion

Ready to Go Pro?

The Pro Plan includes 300+ lessons and new courses added every week.

Pro Plan includes all of the courses within Pest Daily, including "Sales School." New courses are always being added to the ensure our members are on the cutting edge. Subjects include sales, marketing, operations, hr, finance and accounting!