Kyle Scott

CEO, Northwing Digital

NorthWing provides digital marketing and lead generation services to pest control companies across the nation. He is excited to contribute to Pest Daily with the goal of educating pest control operators on how to become better marketers. In a space with a lot of conflicting advice and complicated topics, Kyle's goal is to provide actionable, tactical advice to allow operators to make better market decisions and/or communicate more effectively with their marketing agency."

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Best ways to improve your pest control advertising efficiency

The landscape of advertising in pest control is changing rapidly and it’s important to make your ad spend as efficient as possible. In this course, you’ll learn how to get the most bang out of your advertising buck and avoid wasting your money.

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Top ways to win in pest control SEO

SEO is critically important for owner/operators seeking to grow their pest control companies. In this course, you’ll learn the top ways to win in pest control from an SEO standpoint and get the lowdown on how AI is changing the SEO game.

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Hot topics in pest control web design

In pest control, your website is key to your success. In this course, you’ll learn about the hottest topics in pest control web design including how to minimize the risk of an ADA lawsuit, how to select a platform and much more.

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Removing the mystery from SEO

Search engine optimization (SEO) seems complicated…but there are easy ways to simplify it. In this 30-minute course, digital marketing expert and CEO of NorthWing Digital, Kyle Scott, removes the mystery of SEO and shows you how to get results.

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Google Ads 101

Google Ads is a powerful tool for quality leads, but it’s also an easy way to waste $. This 45-minute course with digital marketing expert and CEO of NorthWing Digital, Kyle Scott, gives you the steps to make Google Ads work for you.

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Easy Website Wins

Ready to up-level your website quickly without rebuilding the whole thing? In under 20 minutes, digital marketing expert and CEO of NorthWing Digital, Kyle Scott walks you through some easy website wins that anyone can do.

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